Though lawyers are not an on-line business being on-line is key to being profitable. The days of advertising in the yellow pages or in the newspaper are so 1980′s.

You need to have your business presence in front of the majority of the searching public and that is on-line. There are millions of searches on Google everyday and there are millions of brick and mortar companies on-line that many of these searches are targeting as well.

I am not telling you anything you don’t already know. The question is with millions of people using the same vehicle to attract clients, how do businesses end up or achieve front page status for their business model?

Let us search in Google right now Lawyers in Boston. From your laptop or desktop go to Google.com and type in Lawyers in Boston.

What do you see?

First thing I notice is the amount of paid advertisers on the page.  With the amount of advertisers here there is money to be made or they would not be spending the kind of money required to have their ads on the first page.  When I checked,  it cost 7.00 dollars plus to achieve a front page listing for lawyers in Boston ads.  As of today there are 5400 local searches for lawyers in Boston per month.

Paying 7.00 dollars per click is crazy when you consider you get one customer for every 100 clicks.  It costs these advertisers 700.00 for one customer.

There is a slick strategy completely legal to get on the front page for the price of a cup of coffee.  You can be there within 14 days, if you know how to do it..  Yes, I know how to do it..

What is the next thing you see… after the ads

Click on the Image for a Larger View

This is called a Google Maps 10 square and no matter what business niche you type into Google search this is the first item after the sponsored ads.

I will prove it to you … type plumbers in Boston, Restaurants in Boston the first natural search result is always the Google Maps 10 squared..

Now how would you like to be #1 in the Lawyers in Boston Google Maps 10 Squared? Can you imagine how much business this creates for the business that holds the top position now?

You can be there because after looking at the listings there is plenty of room to move the current listings down in the rankings.

Call 978-902-0982 (yes I live in Massachusetts) or email me at randy.ruth@lawyersinboston.org for more information.

Later Randy Ruth

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Source: http://www.technewsworld.com/rsstory/71583.html

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